Sleep Deez

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SONIC ARCHITECT

WHO AM I?

Sonic architect for media, film, brands, and global artists alike.

WAKE UP!
I go by Sleep, a Multiplatinum music producer, songwriter and executive based in Los Angeles. With over 20 years in the game, I've shaped the sound of everything from BTS's "My Time" to records with The Black Eyed Peas and Kendrick Lamar.
I've built sonic identities for major video games like Cyberpunk 2077 and Saints Row, and helped global brands like Dior, Coca-Cola, and Footlocker find their voice through music and creative direction. I'm also the founder of Dreamwav, a media company and creative agency dedicated to building world-class stories, sounds, and cultural IP. We develop original content, branded campaigns, IRL Streaming, and creative strategy for those shaping the future of music, film, and identity. We build worlds, not just content.

More About Me

peek under the covers

past... present... & future

I offer a range of meticulously crafted services that aim to transform your ideas into captivating realities.

Expertise

Award-Winning Music Production & Songwriting

With multiplatinum, Billboard #1, and Grammy-winning credits, I create emotionally resonant, globally scalable songs that shift careers and capture eras. From stadium anthems (BTS’ My Time) to independent smashes (GOAT), my production moves both charts and hearts.
Creative Direction & Sonic World Building

I design universes, not just campaigns. From sound to style to storytelling, I build sonic IP and visual identity systems that give brands, characters, and artists a world to live in and grow from. Whether it’s a product, pop star or a fictional in-game character, I deliver complete cultural blueprints.
Multiplatform Content Strategy & Execution

I architect content ecosystems across YouTube, Twitch, Patreon, and live events designed to be bingeable, brandable, and impossible to ignore. My shows like The Rabbit Hole and The Bar Exam drive community, while livestreams and IRL formats turn passive fans into active participants.
Brand Partnership & Campaign Integration

I design creative partnerships that don’t feel like sponsorships. I’ve worked with major brands such as Coca-Cola, FIFA, Footlocker, Dior and CD Projekt Red, aligning cultural storytelling with strategic brand goals. Through music, visuals, and IRL moments, I turn campaigns into movements crafted with intention and unforgettable energy.
IP Development & Original Format Creation

Dreamwav isn’t just a brand, it's a production house for original IP. I build ongoing content series, audio-first formats, live event frameworks, and animated worlds. From collectible Web3 backed universes like, "Zzzs," to cinematic skits that rival prestige TV, I make ideas that scale.

MY AWARDS & RECOGINITIONS

Project

Honors

Year

With multiplatinum, Billboard #1, and Grammy-winning credits, I create emotionally resonant, globally scalable songs that shift careers and capture eras. From stadium anthems (BTS’ My Time) to independent smashes (GOAT), my production moves both charts and hearts.

I architect content ecosystems across YouTube, Twitch, Patreon, and live events designed to be bingeable, brandable, and impossible to ignore. My shows like The Rabbit Hole and The Bar Exam drive community, while livestreams and IRL formats turn passive fans into active participants.

Dreamwav isn’t just a brand, it's a production house for original IP. I build ongoing content series, audio-first formats, live event frameworks, and animated worlds. From collectible Web3 backed universes like, "Zzzs," to cinematic skits that rival prestige TV, I make ideas that scale.

MY AWARDS & RECOGINITIONS